Pit Viper Made the Perfect Sunglasses. Then the Alt-Right Fell in Love With Them

“Undeniable evidence of the growing problem first surfaced in video footage of the January 6, 2021 Capitol riots, when alt-right personality Anthime Gionet—better known by the online sobriquet ‘Baked Alaska’—was spotted protesting in a pair of red Pit Vipers. (He was later arrested and is still awaiting trial for violent and disorderly conduct and knowingly entering a restricted building.) Two days after the event, Pit Viper responded to that association with a Facebook post to the brand’s 241,000 followers that simply read, ‘Fuck terrorists. Fuck fascists. Fuck racists. If you’re not down with that, fuck off.’”