“Despite any collateral damage, Nintendo and their peers will keep squeezing maximum profit from the biggest, most proselytized audiences they can assemble for however long they can. In practice, this is what ‘convergence culture’ looks like. Playing games that cite other games that can be frictionlessly purchased on devices you can take everywhere, and then also preordering the next console, indoctrinating your kids into the eleventh title in a franchise, writing fan fiction about the Ice Climbers, watching trailers, subscribing to Switch Online, talking up the properties with your friends on social media, and always eagerly waiting to be fed the next morsel, all to the benefit of a bottom line. The goal is brand extension on into infinity, a hegemony of Mario Brothers coin-sound effects.”