Ian Bogost | from The Geek’s Chihuahua | University of Minnesota Press | April 2015 | 22 minutes (5,539 words)

The following is an excerpt from Ian Bogost’s book The Geek’s Chihuahua, which addresses “the modern love affair of ‘living with Apple’ during the height of the company’s market influence and technology dominance,” and how smartphones created a phenomenon of “hyperemployment.”

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Think back to 2007, when you got the first iPhone. (You did get one, didn’t you? Of course you did.) You don’t need me to remind you that it was a shiny object of impressive design, slick in hand and light in pocket. Its screen was bright and its many animations produced endless, silent “oohs” even as they became quickly familiar. Accelerometer-triggered rotations, cell tower triangulations (the first model didn’t have GPS yet), and seamless cellular/WiFi data transitions invoked strong levels of welcome magic. These were all novelties once, and not that long ago.

What you probably don’t remember: that first iPhone was also terrible. Practically unusable, really, for the ordinary barrage of phone calls, text messages, mobile email, and web browsing that earlier smartphones had made portable. And not for the reasons we feared before getting our hands on one—typing without tactile feedback wasn’t as hard to get used to as BlackBerry and Treo road warriors had feared, even if it still required a deliberate transition from t9 or mini-keyboard devices—but rather because the device software was pushing the limits of what affordable hardware could handle at the time.

Applications loaded incredibly slowly. Pulling up a number or composing an email by contact name was best begun before ordering a latte or watering a urinal to account for the ensuing delay. Cellular telephone reception was far inferior to other devices available at the time, and regaining a lost signal frequently required an antenna or power cycle. Wireless data reception was poor and slow, and the device’s ability to handle passing in and out of what coverage it might find was limited. Tasks interrupted by coverage losses, such as email sends in progress, frequently failed completely.

The software was barebones. There was no App Store in those early days, making the iPhone’s operating system a self-contained affair, a ladleful of Apple-apportioned software gruel, the same for everyone. That it worked at all was a miracle, but our expectations had been set high by decades of complex, adept desktop software. By comparison, the iPhone’s apps were barebones. The Mail application, for example, borrowed none of its desktop cousin’s elegant color-coded, threaded summary view but instead demanded inexplicable click-touches back and forward from folder to folder, mailbox to mailbox.