Ask any basketball fan where the best trade news comes from, and you’ll hear one name: Shams. For Intelligencer, Reeves Wiedeman profiles the journalist who turned the industry on its head with little more than the power of a tweet. (He also delivers one hell of a business story.)

Wojnarowski and Charania have become so dominant in the race for scoops that most other reporters who cover the league told me they have stopped trying. “I talk to the same agents, the same GMs, but I never even try to break news,” another ESPN reporter told me. “I know it’s already promised to one of them — like they’re a wire service.” In an attempt to keep up, Ken Berger, who was a national NBA reporter at CBS Sports, started using Google Voice to send texts because it allowed him to send separate identical messages to five people at once. “I could text three agents and two front-office people in five seconds, and I’m still getting beat,” Berger said. He eventually left NBA media for good to run a fitness studio in Queens. To help his old colleagues, he started a personal-training program tailored to helping NBA journalists survive the unhealthy lifestyle the job entailed.

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